---
name: keynote-writer
description: Write a keynote title and description from call notes and past examples.
allowed-tools: Glob(*), Read(*), Write(*)
---

# Keynote Title & Description Writer

Generate conference session titles and descriptions based on planning call notes and Janette's established style.

## Process

### 1. Gather Context

First, locate the project notes:
- Check `10_Projects/` for the relevant keynote project folder
- Read all call notes and planning documents in the project

### 2. Reference Style Examples

Janette's keynote titles and descriptions vary by audience sophistication and event type. Choose the appropriate style based on context.

#### Title Patterns

**Pattern A: Topic + Benefit Subtitle**
> AI and Tourism: How It's Changing Travelers and How It's Changing Our Work

**Pattern B: Topic + Strategic Frame**
> AI and the Future of Sports Tourism: Strategy, Story, and the Human Edge

**Pattern C: Topic + Discovery/Future Frame**
> AI and the Future of Travel Discovery

**Pattern D: Inspirational + Topic**
> Unlocking Possibility: AI for the Next Era of Tourism

**Pattern E: Straightforward + Audience**
> Generative AI and Tourism: Practical Applications for Tourism Professionals

#### Description Styles

**Style 1: Dual Impact (general tourism audiences)**
Best for: State conferences, mixed audiences, when covering both "how AI affects travelers" and "how AI affects our work"

> Cut through the AI hype with Janette Roush, Brand USA's SVP of Innovation and Chief AI Officer, as she delivers a clear-eyed look at artificial intelligence's dual impact on tourism. First, understand how AI is transforming traveler behavior—reshaping destination discovery, reading your photos and reviews, and influencing where people choose to go. Then, explore how AI is changing the way we work, with practical applications that tourism professionals of any size can put to use immediately. Whether you're already experimenting with AI or just getting curious, you'll leave with actionable insights for both sides of this shift. No tech background required—just bring your questions and leave ready to work smarter.

**Style 2: Strategic/Leadership (CEO summits, executive audiences)**
Best for: Leadership audiences, strategic planners, when focusing on organizational transformation

> Artificial intelligence isn't just changing how we work—it's reshaping how visitors discover, experience, and value sports tourism. In this keynote, Brand USA's Chief AI Officer Janette Roush cuts through the hype to explore how AI is driving transformation across strategy, operations, and visitor engagement. From optimizing decisions to amplifying the human experience, she'll unpack what leaders need to know now to steer their organizations toward an AI-enabled future that's efficient, ethical, and human-centered. You'll leave with a clear understanding of what's next in AI—and how to harness it to create smarter organizations and more meaningful experiences.

**Style 3: Technical/Discovery (data summits, marketing-focused)**
Best for: Data-savvy audiences, marketers, when focusing on LLMs and content strategy

> The next wave of travel discovery won't start with a search bar — it will start with AI. As large language models (LLMs) become the front door to information, they're changing how travelers plan, dream, and decide.
>
> In this keynote, Brand USA's Chief AI Officer Janette Roush explores how destinations and travel brands can adapt to this shift. What happens when your content is read by machines before it's read by humans? How do you ensure your stories, data, and experiences are visible, relevant, and trusted in an AI-driven ecosystem?
>
> Gain a strategic understanding of how LLMs are reshaping the flow of travel information — and what it means for marketing, measurement, and the traveler journey itself.

**Style 4: Accessible/Practical (state tourism, broad audiences)**
Best for: Mixed-experience audiences, state conferences, when emphasizing immediate takeaways

> Artificial intelligence is redefining how travelers dream, plan, and book. In this keynote, Brand USA's Janette Roush will show how AI is making U.S. destinations more discoverable and bookable for international travelers, while transforming how tourism organizations engage visitors. Through real-world examples and practical entry points, attendees will learn how to use AI today—and prepare for the opportunities it creates tomorrow.
>
> Takeaways:
> - Learn easy AI prompts to use right away
> - See how AI turns static websites into trip planners
> - Discover new ways to capture visitor insights
> - Explore case studies from Brand USA and destinations
> - Get inspired by future AI trends in tourism

**Style 5: Short/Punchy (data-focused, technical audiences)**
Best for: Audiences already familiar with AI, shorter session slots, data professionals

> Cut through the AI hype with Janette Roush, Brand USA's SVP, Innovation and Chief AI Officer, as she delivers a straightforward look at how artificial intelligence is reshaping tourism. Whether you're already experimenting with AI or just getting started, gain real-world applications that organizations of any size can implement today. No PhD required – just bring your curiosity and leave with practical insights you can put to work immediately.

### 3. Tailor to Audience

From the call notes, identify:
- **Audience type:** (DMOs, hoteliers, tourism boards, CEOs, data professionals, etc.)
- **Audience sophistication:** (AI beginners vs. already experimenting vs. data-savvy)
- **Event type:** (State conference, CEO summit, data summit, industry association)
- **Specific pain points or interests mentioned**
- **Topics to emphasize or avoid**
- **Session format:** (keynote vs. workshop — affects "hands-on" language)

### 4. Draft Title

Create a title that:
- Names the core topic (AI, Generative AI, technology, innovation)
- Connects to the specific audience or industry vertical
- Promises a benefit or frames the future
- Matches the tone of the event (inspirational vs. practical vs. strategic)

### 5. Draft Description

Select the style that best matches the audience, then adapt:
1. Hook appropriate to audience sophistication
2. Establish Janette's credibility (can vary: "Chief AI Officer" for exec audiences, "SVP Innovation" for broader)
3. Promise specific learnings tailored to THIS audience's needs
4. Include takeaways format (bullet points) for practical/broad audiences; prose for strategic/exec audiences
5. End with invitation to engage

### 6. Output

Present the title and description in a clean format:

```markdown
## [Event Name] Keynote

**Title:**
[Your title here]

**Description:**
[Your description here]
```

Then ask if the user wants any adjustments to tone, length, or focus.

## Key Style Notes

- **Tone:** Confident but accessible, practical not academic
- **Length:** Title ~8-15 words, Description ~80-200 words depending on style
- **Keywords to use:** practical, real-world, actionable, implement today, work smarter, curiosity, clear-eyed, cut through the hype
- **Avoid:** jargon, overpromising, technical specifications, governance/policy focus unless requested
- **Format note:** Use bullet-point takeaways for broader/practical audiences; use flowing prose for executive/strategic audiences

## About Janette

- **Role:** SVP of Innovation and Chief AI Officer at Brand USA
- **Based in:** NYC
- **Keynote style:** Clear-eyed, no-hype, practical. Positions herself as a peer exploring these changes alongside the audience, not lecturing from above.
- **Common framing:** AI's dual impact—how it changes traveler behavior AND how it changes our work. Both sides matter.
- **Credibility options:** Use "Chief AI Officer" for executive audiences; "SVP of Innovation and Chief AI Officer" for general audiences; can drop "SVP" for brevity when appropriate
- **Avoid:** Sounding like a "city slicker" talking down to rural audiences. Don't over-index on any specific audience segment (rural, urban, small, large) unless explicitly requested. Keep it inclusive.
- **Session type awareness:** Don't say "hands-on" for keynotes (save for workshops). Keynotes are about insight and inspiration, not live exercises.